Sneaker King approached Gallarii to collaborate with them on this exciting venture. Sneakers have truly moved off the sports field & on to the red carpet so it was important to create a brand with a high end appeal at an attractive price point for an extremely tight-knit audience.

The product design captures a balance between practicality and aesthetic, with stand-out product names and friendly best use notes. The fusion is further defined through the font choices, minimal design and colour palette.