With over 10 years experience in the travel industry, Student Tourism set out on a mission to become London’s premium booking agency for English language courses. Targeting the UAE and surrounding countries, our client wanted an identity and website that would resonate well with their chosen market.

Our experience working with other brands within these locations meant that we could hit the ground running and deliver a resolute identity. The simplicity of the icon drew inspiration from traditional direction signage, whilst the size variation conveys difference and inclusion. Triangles are seen as directive, peaceful and balancing shapes which coincides well with the brands' business model.