I Go Chop Branding

I Go Chop meaning 'I'm going to eat' is a modern Nigerian streetfood take-out chain first opening its doors to London in the summer of 2017.

In working with I Go Chop, we brought to life the brand's strong creative identity, tone of voice and even dabbled in the creation of their famous 'Oga Burrito', which was recognised and applauded by the Channel 4 Sunday Brunch show and BBC One's; The One show. The brief was focused on creating a brand that welcomed London's diverse community into a very closed food culture.

We heavily led the creative direction; researching and studying the Nigerian culture and ways in which we could integrate the concept seamlessly. The logotype for I Go Chop is a condensed, uppercase-only design that was inspired by geometric type found on vintage posters. The Nigerian culture is very bold, proud and undeniably hospitable; those facts were the basis for their signature 'intrepid yellow' - the brightest colour on the spectrum know for it's warmth and optimism. Other deliverables included their website design, social media campaigns, packaging design and various print and digital medias.

Disciplines: Brand Development, Digital Media, Logo Design, Print Design,
  • Project name: Screen Menu
  • Project name: Identity
  • Project name: Icon
  • Project name: Instagram Posts
  • Project name: Take Out Menu
  • Project name: Website